The Process..

Understanding what the client envisions is my stepping stone. I do this by learning about who the client is and what their aesthetic tendencies are as well as their goals for the web site.

Designing evolves out of three stages.

The preliminary stage involves assessing the direction of the project, by developing two totally different approaches. I then narrow this scope to an 'identity'.

Once the 'look and feel' of the web site are established my attention can then shift to building the architecture. The technical applications needed emerge from knowing the function and intent of the site.

Finally, the third stage is the Refining process. The content and form come together to create an aesthetic experience that serves its objective.